Anchor Your Business for Demand Success in 2023 no matter the headwinds
in INFUSE 100
contact you soon.
demand generation resources.
If there is anything we learned throughout the Covid pandemic, trouble in one sector could lead to a recession in others. With the global economic slowdown well underway, the recent banking crisis presents long-term challenges for businesses in the U.S. and around the globe.
We want to change all that.
We are bringing back our award-winning INFUSE 100 program to lend a helping hand to tech companies whose pipelines risk drying up as they look to secure their own financial stability.
100 free verified leads
plus access to our recession insights and data to drive growth in 2023
Get access to the INFUSE 100 content hub
Curated survey data, step-by-step strategies, and continuously updated advice by B2B leaders to help your business drive positive outcomes in 2023
The INFUSE 100 program is designed for qualified businesses with marketing teams that can take advantage of the richness of its data and content resources.
Anchor your organization for demand success in 2023
2023 is shaping up to be a year that requires marketing and sales leaders to evolve to meet and overcome the new challenges in their industries. Undoubtedly, the shock waves felt in tech and fin serv will reflect onto other sectors of the global economy.
We aim to offer valuable advice and ideas for generating demand in the face of new economic realities, enabling you to capitalize on opportunities for growth despite the obstacles you may face.
Let’s work together to create opportunities for long-term growth and positive outcomes for our clients, partners, and communities.
Welcome to the
INFUSE 100 Resource Center
3-Step Recession Playbook
Our demand experts present a variety of strategies compressed into 3 actionable steps to futureproof your business.
- Focus: What to direct attention to now
- Maintain: Marketing tactics to foster business health
- Grow: Strategies to stimulate your business growth
Evolution of the Marketer Webinar
Evolve your strategy to meet stakeholder expectations with expert advice from our senior demand leadership.
- How to act upon findings from our exclusive 2023 research
- What strategies to implement to drive performance
- How to adapt to changes in buyer behavior and the latest marketing trends
Voice of the Marketer & Voice of the Buyer Surveys
Our exclusive research with 1100+ global leaders and buyers reveals:
- Sales cycles are longer
- Buying committees are larger
- Buyers consume more content
Further demand generation resources
Key assets from our demand experts to inform your marketing strategy
Recession Marketing Checklist
Recession Marketing: 7 Key Lessons from Past Recessions to Boost Growth in Today’s Market
Recession Marketing Webinar
How INFUSE Leveraged Recession Marketing to Achieve 12,000% ROI during the Pandemic
Outlook 2023: Insights by INFUSE leaders to guide your marketing strategy
Key trends that will determine success:
- The importance of data and tech to inform decision making and drive revenue
- The changing needs of buyers and why businesses must enable users at target accounts with relevant experiences
- The alliances to forge to gain market share during an economic slowdown